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Jon Moramarco, Managing Partner of bw166, has spent his entire career in the beverage alcohol industry, including over 20 years as CEO of companies ranging from $50M to $1B+ in sales. His experience spans luxury to mass-market brands, with global operational oversight from vineyard to shelf. A UC Davis graduate in Enology, Viticulture, and Ag Business, Jon began his career in the vineyards and has held leadership roles across production, finance, marketing, and sales.