Advisory Services and Industry Reports
Advisory Services
Jon Moramarco, Managing Partner of bw166, has dedicated his entire career to the beverage alcohol industry. For more than 20 years, he served as CEO of companies with revenues ranging from $50 million to over $1 billion, guiding portfolios that stretched from luxury labels to mass-market brands. His global responsibilities covered every stage of the business — from vineyard operations to the retail shelf. A UC Davis graduate in Enology, Viticulture, and Agricultural Business, Jon began his career in the vineyard and went on to build broad expertise across production, finance, marketing, and sales before stepping into senior executive leadership.
Reports
With decades of leadership experience, Jon has seen firsthand where most industry data sources fall short — they capture only fragments of the beverage alcohol market. bw166 reports take a different approach. Each one delivers a complete, 100%, view of the markets it covers, giving companies a reliable foundation for strategy and decision-making.
Expanding Our Legacy: bw166 integrates GFA
- GFA Evolution: bw166 has been a partner in GFA since 2015
- Unmatched Expertise — GFA’s respected reports now live under bw166.
- Seamless Transition — Subscriptions and services continue without interruption.
- Enhanced Value — Deeper insights, broader reach, stronger decision-making tools.
Who We Work With
Recent Industry Insights
July 2025 Total US Beverage Alcohol Review
BW166 tracks the total beverage alcohol market in the US by analyzing all domestic tax-paid shipments and imports into the…
Tariffs, Pricing, and Volume
Recent news reports indicate that the US and EU may be nearing a trade deal that would impose a 15%…
June 2025 US Beverage Alcohol Review
BW166 tracks the total beverage alcohol market in the US by analyzing 100% of the domestic tax-paid shipments into the…